CONCEPTO / CONCEPT
Passion and brotherhood is what characterizes this brand.
Pacinelli is a group of guys of a wide age range, that practice motocross. A creative proccess to develop a brand that wasn’t only for cross, but also to inspire others to feel their passion for the sports and the outdoors. A vivid logo concept and design with a bright color palette and a rustic typeface with a minimal element of a mountain.
What this brand represents is a passion for what you like and what you do.
This project was designed in collaboration with @thewaveconcepts
