CONCEPTO / CONCEPT
Uniqueness. That’s the word to describe a brand like this.
Imaging that you own a piece of garment and only a few others own that. That’s the uniqueness that FAKE SOCIETY is looking for when designing each piece, focused on creating small amounts of t-shirts and hoodies for people that are fond with street-style and relaxed wear.
It’s supposed to be a representation of who you are, how you talk and what you think.