CONCEPTO / CONCEPT
If we talk about tradition, we talk about El Cine. Located in Caracas, El Cine is a fusion food restaurant in Caracas. It’s a story of over 10 years and certainly the brand wanted to reflect that in a new and elegant style.
The creative process to conceptualize and design this rebrand was mainly focused on the first restaurant that El Cine opened in El Hatillo, Caracas. For the menu, we can see reflected with an illustrated image of the restaurant with elegant typefaces and minimalistic details to highlight each dish as a singular experience. For the placemats we focused on tradition and the pattern that becomes a signature for this brand.
This project was designed in collaboration with @thewaveconcepts
